![An excerpt from the NYT article, which included coverage of my Bridal Line, and an image of the Solitaire described therein. So happy to be in this amazing write up!
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The tradition of sealing a betrothal with a diamond ring reached its apogee in the past decade, with celebrities flaunting rocks the size of sugar cubes on their fingers. Despite the transience of some of these unions, the tradition persists - albeit with an undercurrent of 21st-century non-conformity. <There is> a sea change in the industry. “Not only is it a relatively recession-proof category, it’s ripe for jewelry designers,” Mr. Gassman [president of the Jewelry Industry Research Institute] said. “That single-stone solitaire that every mother America had is not what today’s bride wants.” Unless, maybe, the solitaire bears the unorthodox stamp of Anna Sheffield, a metalsmith in New York best known for her costume jewelry collection, Bing Bang. Ms. Sheffield started exploring fine jewelry in 2007, seeking inspiration in her grandmother’s heirloom ring. “I wanted to see how I could make it punk rock and crazy,” she said. She reimagined the center stone as a faceted hunk of gold with a tiny diamond tucked inside the shank. The piece eventually spawned a bridal and commitment line, introduced in September, that is at once charming and impertinent: black diamonds, solitaires with inverted settings, and outré inscriptions. Available at Liberty in London, Ms. Sheffield’s collection is one of seven lines that will be part of a new “alternative engagement ring bar” opening in Mareli, said Kate Brindley, head of media relations for Liberty. Displaying cutting-edge work from the likes of Ruth Tomlinson, Jordan Askill and Moritz Glik, the showcases are reserved for fine jewelers who are “using traditional stones in a slightly more irreverent way,” Ms. Brindley said. “I know engagement rings are supposed to be classic and traditional, but why can’t something, left of center last forever?” Ms. Brindley, asked.
Read the full article here](http://24.media.tumblr.com/tumblr_lvsy6s5sj01qbcifco1_r2_500.png)
An excerpt from the NYT article, which included coverage of my Bridal Line, and an image of the Solitaire described therein. So happy to be in this amazing write up!
………………………………………………………………………………………
The tradition of sealing a betrothal with a diamond ring reached its apogee in the past decade, with celebrities flaunting rocks the size of sugar cubes on their fingers. Despite the transience of some of these unions, the tradition persists - albeit with an undercurrent of 21st-century non-conformity. <There is> a sea change in the industry.
“Not only is it a relatively recession-proof category, it’s ripe for jewelry designers,” Mr. Gassman [president of the Jewelry Industry Research Institute] said. “That single-stone solitaire that every mother America had is not what today’s bride wants.”
Unless, maybe, the solitaire bears the unorthodox stamp of Anna Sheffield, a metalsmith in New York best known for her costume jewelry collection, Bing Bang. Ms. Sheffield started exploring fine jewelry in 2007, seeking inspiration in her grandmother’s heirloom ring. “I wanted to see how I could make it punk rock and crazy,” she said.
She reimagined the center stone as a faceted hunk of gold with a tiny diamond tucked inside the shank. The piece eventually spawned a bridal and commitment line, introduced in September, that is at once charming and impertinent: black diamonds, solitaires with inverted settings, and outré inscriptions.
Available at Liberty in London, Ms. Sheffield’s collection is one of seven lines that will be part of a new “alternative engagement ring bar” opening in Mareli, said Kate Brindley, head of media relations for Liberty. Displaying cutting-edge work from the likes of Ruth Tomlinson, Jordan Askill and Moritz Glik, the showcases are reserved for fine jewelers
who are “using traditional stones in a slightly more irreverent way,” Ms. Brindley said.
“I know engagement rings are supposed to be classic and traditional, but why can’t something, left of center last forever?” Ms. Brindley, asked.
Read the full article here
