You may not recognize Anna Sheffield if she were to walk into a room, and you may not even know her by name, but if you're any part fashion-aware in 2017, you almost definitely know her work. The jewelry veteran and Instagram extraordinaire has carved out a plum spot in the jewelry world — that is, at the top of the social media pyramid — communicating her brand fluently to her nearly 90,000 followers on the photo-sharing platform. I've followed Sheffield at @annasheffield for years, as have many of my friends and colleagues. When a friend recently got engaged, I recognized her ring immediately as being one that Sheffield designed; she, too, had discovered Sheffield via Instagram.
